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Brands and businesses will have lakhs of followers but roughly one tenth of it will be their potential customers, that is mainly because users follow them for connection and entertainment only, most of the brands and business lack something in which they can’t canvas their users or followers to become their customer. So, let’s get into social media funnel and try to know what it has to do with building potential customers from followers. Social media funnel, What and How? Posting random things on websites or random platforms doesn’t lead to sales. A clear marketing strategy which guides a customer…
Every business wants more leads. But the real question is – where should you run your ads? On Facebook or on Google? Many businesses spend money on ads but still struggle to get quality inquiries. The problem is not always the budget. Often, the issue is choosing the wrong platform for the industry. In this guide, we will break down the real difference between Facebook Ads and Google Ads, and help you understand which one works better for your type of business. What Are Facebook Ads? Facebook Ads show your ads to people based on their interests, behavior, age, location,…
By 2026, Kerala’s digital space looks very different. Simply “having a website” doesn’t cut it anymore. Whether you run a retail store in Kochi, an Ayurvedic clinic in Calicut, or a boutique in Trivandrum, customers aren’t flipping through directories; they’re asking Gemini on their phones or searching “best services near me” while they’re on the move. Local SEO (Search Engine Optimization) is the focused process of strengthening your online presence so your business gets found in local searches. For a Kerala-based business, this means making sure that when people search for your services, you show up in the Google Map…
You are a business owner who started investing in a digital marketing strategy. You have a website with engaging social media posts that are updated on a weekly cycle. You’re waiting for your phone to ring. But unfortunately, a week passes, then two, and still, there are no leads from the campaign you ran. The most inevitable question arises: “How long will it take?” The digital marketing industry is growing, and the answer rarely lies in simple numbers. Unlike traditional newspapers, where offers and sales are announced on Sundays for Monday, and the next day customers come rushing in, digital…
If you are a younger citizen, on the verge of 18 or above, shopping is something that must be done online mostly. But if you are someone who is 30 years or above, for you shopping is something that has evolved over time. Before, shopping was defined as something where an individual would step out of the home and go strolling in the market. The shift in the shopping concept is so profound that it has been completely revolutionized by the introduction of the digital world. In the olden days, people never paid much attention to pre-shopping activity; they would…
We live in a world where technology is so seamlessly integrated that its influence only continues to grow. Our daily lives are deeply impacted by technology. Social media, in particular, plays a pivotal role in deciding the theme of the algorithms that dictate what you see. It has become so common that sitting idle often means an individual is scrolling through content. But have you ever noticed that the algorithm knows what you like and what you want to hear? Have you ever given thought to how Google knows what you like, or how it provides and manages these algorithms?…
Digital marketing is often presented as a guaranteed solution for business growth. Build a website, run ads, post on social media and results are expected to follow. In reality, growth does not work that way. Digital marketing does not support every business in the same manner, and it does not deliver results automatically at every stage. When used strategically, it helps progress. When used blindly, it wastes money and exposes weaknesses faster than traditional marketing ever could. To understand its real value, digital marketing must be viewed through the lens of business stages, not platforms or trends. The Real Issue:…
Are you a business owner? Have you ever wondered how to choose the best support for your business? The core principles may be the same, but they need updating to align with the latest trends. Otherwise, your business won’t be able to pull ahead the way it should. The competition is tight and getting tougher, making it hard to sustain your position, as most companies are doing their maximum to push forward. In this era of technology, leveraging every possible advantage is vital for maximizing your return on investment. If you own a business, there are many considerations before you…
In this fast-paced era, everything flashes by in a minute. What’s trending now is quickly overtaken by the next big thing. It could be a song, a trend, a dance step, a hook, or a catchy line from a movie. But the problem is that it may reach a million views in a minute. It is very easy to hit that million mark, but later, the so-called trend fades and is washed away. An agency like Viral, based in Kerala, a leading digital marketing agency, often has clients who ask or wish to go viral. They want to know how…
For many businesses, building a website feels like a milestone. Once the site goes live, business owners quietly assume that growth will follow automatically – more enquiries, more sales, more visibility. That assumption is wrong. A website is an important business asset, but a website by itself does not create growth. Businesses that rely on the website alone often end up disappointed, wondering why enquiries are low despite having a “professional-looking” site. The issue is not the website. It’s how the website is used. The false belief around websites Many businesses treat a website as a finished product rather than…