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There is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current pandemic crisis, apart from customers who already shop online, we’re seeing a rapidly growing number of customers who are new to the digital shopping experience. In a consumer-driven market like ours, this is the best time to improve your company’s digital marketing efforts, including SEO, SMM, PPC, Google Ads and so on. One of the key methods is to stay relevant to current consumer needs and demonstrate how your company is responding to the pandemic situation. For instance, using…

Thanks to the ongoing COVID-19 pandemic, it’s no secret that more and more people are shopping online. While physical businesses are suffering, online commerce is booming as people are now using apps or visiting websites to buy everything from groceries and takeaway food to even automobiles! As an increasing number of businesses are realising the importance of strengthening their online presence, how do you stand out from the competition, and how do you get people to notice your brand? SEO, or Search Engine Optimization, is among the most important aspects that you have to address in order to create a…

The impact of COVID-19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat. Subsequently, there is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current situation, apart from…

No one would have expected such a massive shift in consumer behaviour as we’re seeing now. Due to the devastating impact of COVID-19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat. Globally, even though cases are still…

Social media has totally changed the business environment and even the marketing landscape over the last few years. All such new modes of communication can have a huge impact on the growth of your business in many ways. Now, social media becomes a more instant and effective way of promoting your business worldwide. Social networking is quickly becoming one of digital marketing’s most significant factors, providing amazing benefits that help attract millions of consumers around the world. And if you don’t use this valuable source, you’re missing an amazing marketing tool, as it makes it easy for your target audience…

 Off-page SEO is about link building. Or in other words, generating traffic to your site and making your business appear high on a search engine in the unpaid section.In our experience, these off-page SEO activities are the high-value link building methods. 1) Guest Posting Method of which you write and publish articles for other websites and get back a link to your website/blog in return.Websites are interested in publishing high-quality content on their blogs which they can make more traffic, as well as share with their current audience. This makes guest blogging a better solution for both website owners.  …

Search Engine Optimization (SEO) is essential for any organization. A successful SEO approach helps your company rank higher in search engines, such as Google, and helps to improve search engine rankings and increase traffic to your website. SEO is also the best way to increase the performance of your website by making it user-friendly, easier to navigate, easier to understand and quicker in terms of the speed at which your website is loaded. There are several aspects to take care when implementing Techniques for Search Engine Optimization (SEO), So you must be aware of the most common SEO errors, so…

The internet and its related technologies are evolving at an exponential pace and it might sometimes be difficult for us digital marketing folk to keep pace. While in the good old days, SEO and keywords were more or less the only things required to drive traffic to websites, the game has changed considerably over the years. As we discussed in the last issue, today there are numerous marketing techniques apart from the traditional ones, like voice search, virtual reality, TikTok, digital PR and whatnot. Does that mean SEO isn’t the mighty solo warrior that it once used to be? On…

Technology is evolving, people are evolving, and habits are evolving. So it is only natural that marketing techniques are also rapidly progressing to better capture the interests of prospective customers. Tried and tested methods like SEO, PPC, and marketing automation are advancing into sciences of their own, while giants like Google and Facebook are continually updating and tweaking their algorithms to better serve customers. Where does that leave us?  Let us take a look at the top digital marketing trends of 2020 Voice Search Voice assistants like Amazon Echo and Google Home are hugely popular in the western world, especially…

Silver Lining for Smaller Businesses Imagine you are running a small business in your town. Suddenly, a giant like Amazon or Flipkart comes in and crushes all local enterprises, thanks to their nationwide recognition and massive funds. What do you do? Back in the day, before the arrival of digital marketing, there was little you could do. But times have changed, and now technology ensures that smaller players too have an almost level playing field when it comes to promoting their business. Digital marketing is great news for small businesses, be it e-commerce, brick and mortar shops, or personal brands.…